WE ARE REWIND and Chromeo bring back the funk with upcoming release of chrome cassette players

WE ARE REWIND, the company behind sleek high-quality modern cassette players, has partnered with electro-funk duo Chromeo to release a new one-of-a-kind product. The official Chromeo cassette player is a sight to behold—encased in a body of shiny polished chrome that lets fans channel the flashy swagger of the band’s brand.

Formed in Montreal in 2002 by musicians David "Dave 1" Macklovitch and Patrick "P-Thugg" Gemayel, Chromeo is beloved by fans for their super stylized aesthetic, over-the-top music videos, and analog synths—music that just feels meant to be played on cassette. Now fans can listen to Chromeo on a device as funky as their music, thanks to a special collaboration timed with the release of Chromeo’s sixth studio album, Adult Contemporary, released in February 2024. With the We Are Rewind partnership, the duo unveils a new boxed set featuring the polished chrome cassette player and a limited-edition cassette of the new album, complete with two exclusive bonus tracks.

“Chromeo has such a distinct sound and style, so the pressure was on to design a cassette player that captured that,” says Romain Boudruche, CEO of WE ARE REWIND. “The shiny chrome cassette player is a truly unique music player that’s bound to turn heads and bring back the funk.”

Marrying a sleek, simplistic design with state-of-the-art audio engineering, WE ARE REWIND delivers the reinvented cassette player with that familiar warm, high-quality analog sound. Just like old-school cassette players, WE ARE REWIND players have fast forward/rewind buttons, a headphone output, a volume control, and an audio input so users can create their own mixtape. 

A few new features have been added too, scratching the itch of nostalgia while delivering the functionality demanded by today’s music listener. The traditional batteries have been replaced with a rechargeable lithium battery that provides up to 12 hours of continuous playback–a more practical and environmentally friendly alternative. Also built in is a Bluetooth 5.1 connection so users can plug in headphones or connect to a wireless speaker in seconds.

The WE ARE REWIND x Chromeo cassette player is available for purchase starting the first week of January.

About WE ARE REWIND
WE ARE REWIND is bringing cassette players back–and they sound and look better than ever. We serve nostalgic people, music lovers, design enthusiasts, and all those who believe music is made to be heard and held, to live or relive an incomparable listening experience.