Every several years or so, there occurs a resurgence of interest in archaic technologies, like turntables and vinyl recordings and reel-to-reel tape. Well, it stands to reason that it’s cassette tape’s turn. As per WE ARE REWIND, cassettes are back and they have them, for sale.

Romain Boudruche, CEO of WE ARE REWIND, believes, since the gradual rise in cassette sales since 2012, player options available today don’t meet consumer standards. Naturally, finding a manufacturer capable of producing high-quality versions of an outmoded technology was no easy feat. But seek and ye shall find, WE ARE REWIND unearthed engineers with 40 years of design experience with analog sound at French company ORA.

Pairing a simple design with state-of-the-art audio engineering, the cassette player resides in an aluminum case and sports old-school fast forward/rewind buttons, a headphone output, a volume control, and an audio input so users can create their own mixtape. Contemporary features include a rechargeable lithium battery that provides up to 12 hours of continuous playback and a Bluetooth 5.1 interface.

Mattieu Mazières, General Director at WE ARE REWIND, waxes nostalgically, “At a time when music is going digital, when everything is accessible in a few seconds, the magnetism and romanticism of an audio cassette have remained intact. This shared nostalgia for 80s and 90s culture is what compelled Romain and I to start this business and find a manufacturer to build our design. Now we look forward to sharing our cassette players with other music lovers.”

Since we are waxing nostalgic, there’s an old saying, “Whatever floats your boat.” So, if cassettes float your boat, glean more with a visit to the WE ARE REWIND website.

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